The Special Connection Formula 1 Has with the United States Grand Prix
Before the Miami and Las Vegas Grand Prix joined the Formula 1 schedule, the United States Grand Prix was the series’ conduit into the American market, giving fans and teams alike what used to be the only taste of Americana. Although the Circuit of the Americas in Austin, Texas, was not the first American track to host Formula 1, as there have been races across the United States since 1950, it seems Austin has cemented itself as the sports favorite United States city with the current drivers and teams. The cowboy culture and classic American over-the-top showmanship have become a hallmark for teams on the calendar to embrace their love for American culture. It seems the event day staff and planners have also leaned into the unique cultural ambiance Texas can deliver with a plethora of alterations to Formula 1 race day practices.
Whether it be the podium hats adored on the top three finishers being replaced with cowboy hats or teams coming with special liveries or decals on their cars, it seems the USGP always has some new treats in store. Already this week, Maclaren, Haas, and Alpine have shown off special liveries for the race this weekend, with Alpine doing an Indiana Jones-themed livery. Last year, Red Bull employed a fan-created stars and stripes livery, with Haas and Williams also showing off the stars and stripes synonymous with the United States. Haas is American-owned, so it is not all that surprising they embrace Americana, but it is always significant when the European teams join in the fun and show off.
The United States Grand Prix also comes with a few more quirks, as the grid girls adored in cowboy boots and hats and the driver’s parade before the race in classic American cars. Some drivers have even ridden horses around the paddock or worn special one-off suits made to look like traditional cowboy wear. Drivers also come with their own take on the fun, with drivers like Daniel Ricciardo and Valtteri Bottas dawning cowboy hats, boots, and jeans before race day. Ricardo, Lando Norris, and Lewis Hamilton also all release merchandise themed around Texan culture from their personal brands. Drivers love to come and entertain the Texan fans however, the USGP is also known to be one of the hardest races on the grid outside of all the fun and pageantry, as Texas tends to still be very hot, pushing drivers to the brink.
