Top 10 Best WWE Feuds of the PG-Era
Top 10 Best WWE Feuds of the PG Era: 2008–2013
Before the days of premium live events, fans had no choice but to enjoy the conclusion of built-up matches and in-ring storytelling via pay-per-view buyouts of the WWE’s PG-Era. Marked by family-friendly programming and a shift away from TV-14 content, the PG-Era produced some of the most compelling rivalries in professional wrestling history. While the era officially ended around 2013–2014, its influence remained significant, delivering unforgettable feuds that captivated fans. Here are the top 10 feuds of this transformative period.
Honorable Mention - Mickie James vs. Beth Phoenix: 2009
The roots of today’s elite women’s division can be traced back to the WWE Divas, who laid the groundwork for earning respect and recognition from the WWE Universe. Despite the era’s challenges, ranging from degrading segments, hypersexualized matches, and the infamous Diva Search, later redeemed by the Mae Young Classic, to the unserious “Butterfly Belt,” there were bright spots that showcased the potential of women’s wrestling. One such highlight from the PG Era was the rivalry between Mickie James and Beth Phoenix in 2009. Without question, these two superstars were the most dominant female wrestlers of their era and were recognized as among the most dominant and talented female wrestlers of their time, each bringing unique styles and intensity to their matches. Their feud thrived on the sharp contrast between their characters: Mickie James as the charismatic fan-favorite and Beth Phoenix as the powerful, dominant “Glamazon.” This battle between the two highly talented wrestlers and their abilities elevated the division, providing a glimpse of what women’s wrestling could achieve when given the opportunity.
Key Matches:
• 2009 Judgment Day: Women’s Championship Match
This was the culmination of their intense rivalry, where Beth Phoenix defended her Women’s Championship against Mickie James. The match was a showcase of their contrasting styles, with Mickie using her agility and quick strikes while Beth relied on her power and technical prowess. Phoenix retained the title after a fierce battle, but the match solidified the competitiveness and chemistry between the two.
• 2009 Raw Episodes
The rivalry also played out in various Raw segments, where both competitors engaged in confrontations and matches that escalated their animosity. These interactions helped to build anticipation for their championship encounters.
10. Jeff Hardy vs. Edge: 2009
The rivalry between the “Charismatic Enigma” Jeff Hardy and the “Rated-R Superstar” Edge in 2009 was a clash of two of WWE’s most creative and iconic performers. Both superstars, known for their high-risk, high-reward styles, brought out the best in each other, delivering matches filled with drama and jaw-dropping moments. Having seen the two feud with their respective tag team partners in the Attitude Era, the innovative performers showcased their sheer determination to best one another for the highly respected World Heavyweight Championship. Personal stakes and animosity further intensified their battles.
Key Matches and Moments:
• 2009 Judgment Day: World Heavyweight Championship Match
Hardy challenged Edge for the World Heavyweight Championship in a thrilling encounter that showcased their athleticism and storytelling. Edge retained after exploiting Hardy’s reckless tendencies.
• 2009 Extreme Rules: Ladder Match for the World Heavyweight Championship
This high-stakes bout highlighted both men’s expertise with ladders. Hardy finally overcame Edge to win the World Heavyweight Championship in a career-defining moment, only to lose it minutes later to CM Punk, who cashed in his Money in the Bank contract.
• 2009 SmackDown Episodes: Their rivalry also played out in high-quality TV matches and segments, where Hardy’s charisma and Edge’s cunning promo work kept fans engaged week after week.
9. Chris Jericho vs. Rey Mysterio: 2009–2010
The feud between Chris Jericho and Rey Mysterio in the PG Era was a storytelling and in-ring chemistry masterclass. This rivalry wasn’t just about championships, it was a battle of ideologies, with Jericho’s ability to rebrand himself and arrogant, manipulative, self-righteous antagonist heel work clashing against Mysterio, who represented resilience and honor with his underdog spirit and high-flying brilliance. Overall, the Jericho versus Mysterio rivalry was a perfect tale of good versus evil storytelling. Fans had the opportunity to enjoy two of the best technical wrestlers in the ring.
Key Matches and Moments:
• 2009 Extreme Rules: No Holds Barred Match
Jericho defeated Mysterio to win the Intercontinental Championship in a hard-hitting contest. This match demonstrated Jericho’s ability to counter Mysterio’s agility with his veteran savvy, including an iconic moment where Jericho unmasked Mysterio in mid-619.
• 2009 The Bash: Mask vs. Title Match
In one of the most emotional matches of the rivalry, Mysterio put his mask on the line against Jericho’s Intercontinental Championship. Mysterio’s victory not only reclaimed the title but also upheld the pride and tradition of lucha libre.
8. D-Generation X vs. Legacy: 2009
The new age-against-the-machine rivalry between D-Generation X, Triple H, and Shawn Michaels, and Legacy, Cody Rhodes & Ted DiBiase Jr., 2009 highlighted the clash between seasoned veterans and hungry, rising stars. The animosity between the two teams raised high tensions as each encounter was hard-hitting and well-executed, blending Legacy’s raw potential with DX’s experience and creativity. This feud served as a proving ground for Legacy, as they sought to step out of Randy Orton’s shadow and make a name for themselves against one of the most iconic tag teams in WWE history. While DX ultimately won the feud, Legacy gained credibility and experience, solidifying their place as future stars of WWE.
Key Matches & Moments:
• 2009 SummerSlam
DX reformed to face Legacy in a tag team match that officially started their rivalry. Rhodes and DiBiase pushed DX to the limit, but Triple H and Michaels ultimately emerged victorious after a hard-fought battle.
• 2009 Breaking Point: Submissions Count Anywhere Match
In one of the most brutal and innovative matches of the feud, Legacy shocked the WWE Universe by forcing DX to submit, securing a major upset victory. This match showcased Legacy’s cunning tactics and willingness to push boundaries to prove themselves.
• 2009 Hell in a Cell
The feud culminated inside the demonic structure, where DX defeated Legacy in a brutal and punishing encounter. The match highlighted the grit and determination of Rhodes and DiBiase, even in defeat, as they continued to gain respect for their performances against the legendary duo.
7. CM Punk vs. Rey Mysterio: 2008–2010
CM Punk and Rey Mysterio’s rivalry was an emotionally charged clash of ideologies. Punk attracted heat from fans with his cult-like arrogance as the leader of the Straight Edge Society stable, antagonizing Mysterio’s family and values and making their rivalry deeply personal with Punk’s verbal attacks on Mysterio’s family and his attempts to humiliate him by threatening his luchador legacy in their mask vs. hair stipulation gripping an emotional narrative. Additionally, both superstars delivered consistently excellent matches, combining Punk’s technical mastery with Mysterio’s high-flying style. Overall, the CM Punk vs. Rey Mysterio rivalry was a shining example of how character-driven storytelling could elevate a feud, leaving a lasting impact on the PG Era.
Key Matches & Moments:
• 2008 Armageddon: Intercontinental Championship Tournament Finals
Punk and Mysterio met in a thrilling, high-paced encounter that showcased their technical skills and athleticism. Punk won, marking a pivotal moment in his rise as a singles competitor.
• 2010 WrestleMania XXVI
It was a high-stakes match where Mysterio’s loss would have forced him to join Punk’s Straight Edge Society. The fast-paced contest featured Punk’s cerebral tactics and Mysterio’s quick counters, with Mysterio emerging victorious to preserve his independence.
• 2010 Extreme Rules
This match saw Punk defeat Mysterio in a hair vs. mask match, using interference from the Straight Edge Society to secure the win. Punk’s victory kept his head of hair intact while deepening his villainous persona.
• 2010 Over the Limit: Straight Edge Society Banned from Ringside
The feud culminated with Mysterio finally defeating Punk and shaving his head, bringing poetic justice to the rivalry and humiliating Punk in the process.
6. John Cena vs. JBL: 2008
Amid his Dr. Thuganomics persona, John Cena’s 2008 rivalry with JBL was a masterpiece of clashing personalities. Cena, embodying his “chain gang soldier” moniker with his resilience and perseverance, stood as the blue-collar hero against JBL’s self-proclaimed superiority fueled by wealth and arrogance. JBL’s relentless hazing tactics and aggressive persona made him the perfect foil for Cena, creating a dynamic storyline that blended personal animosity with a battle of contrasting values. This feud highlighted their individual characters and delivered intense matches that showcased Cena’s grit and JBL’s ruthless aggression, from their infamous Parking Lot Brawl and this being Cena’s first world championship win, the beef between them reinforced Cena’s “never give up” mantra, as he consistently overcame JBL’s brutal tactics.
Key Matches and Moments:
• 2008 One Night Stand: First Blood Match
A violent and bloody encounter where the objective was to make your opponent bleed. Cena’s indomitability will help him secure victory in a match that pushes the PG boundaries.
• 2008 Judgment Day
In this intense singles match, JBL’s relentless offense clashed with Cena’s ability to endure punishment. Cena’s win demonstrated his ability to overcome adversity and cemented his position as a top star.
• 2008 Great American Bash: New York City Parking Lot Brawl
A chaotic brawl that took place in a simulated parking lot environment. This match embodied the animosity between the two, with both men using cars, pipes, and other objects as weapons. Cena emerged victorious after a grueling and innovative fight.
• 2009 Royal Rumble: WWE Championship Match
Though the feud had simmered by this point, their clash for the WWE Championship reignited the tension. Cena retained the title, marking another milestone in their storied rivalry.
5. Chris Jericho vs. Shawn Michaels: 2008
The battle between two of the finest technicians, Chris Jericho and Shawn Michaels, in 2008 is arguably one of the best rivalries of the PG Era, with its intense storytelling and high-quality matches. Jericho and Michaels's versatility and charisma in and outside the ring gave audiences one of the best bouts in WWE’s history. Filled with betrayal, emotion, and some of the most compelling storylines, the feud revolved around Jericho’s jealousy and resentment toward Michaels' glorification. This tension led to a dramatic series of encounters that captivated fans.
Key Matches and Moments:
• 2008 Unforgiven: World Heavyweight Championship Match
This was the culmination of their intense personal and professional rivalry. Jericho, the World Heavyweight Champion at the time, defended his title against Michaels in a brutal, hard-hitting match. The match ended controversially, with Jericho retaining the championship, but it continued the tension and drama between the two superstars.
• 2008 Great American Bash: Unsanctioned Match
Their match at the Great American Bash was one of the most intense and memorable, as it was an unsanctioned match that allowed both competitors to unleash their full aggression. The match featured dramatic spots, including Michaels being driven through a table, and showcased Jericho’s cunning and Michaels’ resilience. Jericho won the match, adding another chapter to their personal war.
• 2008 No Mercy: Last Man Standing Match
The feud reached new heights with a Last Man Standing match at No Mercy. This brutal match showcased the limits both men were willing to push to destroy each other. It was a back-and-forth contest filled with dramatic near-falls and shocking moments. Jericho ultimately emerged victorious, solidifying his position as one of the top heels of the era and giving him a definitive edge in the rivalry.
4. Edge vs. The Undertaker: 2008
Edge and The Undertaker’s 2008 feud was anything short of being labeled top-tier with its dramatic storytelling. It pitted the persistent “Ultimate Opportunist” Edge against the iconic “Phenom” in high-stakes encounters that intertwined the differential borders between personal vendettas and championship ambitions. As SmackDown was in its post-fist stage during the early PG Era. This feud showed how great Edge can be as a heel with his sly, manipulative tactics backed by his stable, La Familia, better now known as Major Players, Matt Cardona & Brian Myers, being the perfect foil for The Undertaker’s supernatural and stoic persona, creating an enthralling dynamic. Nonetheless, Edge vs. The Undertaker is regarded as one of the finest rivalries of the PG Era, showcasing the power of storytelling combined with thrilling in-ring performances.
Key Matches and Moments:
• WrestleMania XXIV: World Heavyweight Championship Match
The rivalry kicked off with a bang as Edge, undefeated in WrestleMania matches, faced The Undertaker for the World Heavyweight Championship. The Undertaker emerged victorious in what could’ve been promoted as a classic encounter, extending his WrestleMania streak and capturing the title.
• 2008 Backlash: World Heavyweight Championship Rematch
Edge sought to reclaim the title in an intense rematch, but The Undertaker retained, furthering their rivalry.
• 2008 One Night Stand: TLC Match
One of the most dramatic matches of their feud, this TLC saw Edge reclaim the World Heavyweight Championship after interference from La Familia. The stipulation forced The Undertaker to leave WWE in kayfabe, raising the stakes and creating an emotional moment for fans.
• 2008 SummerSlam: Hell in a Cell Match
Their feud culminated inside Hell in a Cell, where The Undertaker defeated Edge in a brutal, unforgettable match. Afterward, The Undertaker chokeslammed Edge through the ring, symbolically ending their rivalry with a dramatic exclamation point.
3. Jeff Hardy vs. CM Punk: 2009
The feud between Jeff Hardy and CM Punk in 2009 was one of the most compelling storylines of the PG Era. It was a perfect clash of personalities: Punk’s self-righteous moral superiority as the “Straight Edge Savior” against Hardy’s free-spirited and rebellious nature, having faced numerous suspensions regarding his drug and alcohol addiction history. This rivalry felt deeply personal, as Punk, whose promos were filled with verbal attacks, often blurring the line between fiction and reality, targeting Hardy’s struggles. Whether or not the two had kayfabe hatred between one another, the rivalry gave fans a compelling reason to be interested as despite CM Punk’s model holier-than-thou attitude could never compete with Hardy’s charismatic daredevil persona. Both wrestlers excelled in their roles through the storytelling aspect and delivered matches that thrilled and captivated fans from both sides.
Key Matches and Moments:
• 2009 Night of Champions
Hardy reclaimed the World Heavyweight Championship after CM Punk’s cash-in in a hard-fought battle, proving he could rise against Punk’s technical prowess.
• 2009 SummerSlam: TLC Match for the World Heavyweight Championship
A career-defining match for both competitors, this bout saw Hardy and Punk push each other to the limit in a brutal, high-stakes encounter. Punk emerged victorious, cementing his dominance and taking Hardy out of WWE storyline-wise.
• 2009 SmackDown: Steel Cage Match
The rivalry concluded with a Steel Cage match, where Punk defeated Hardy in a decisive victory, forcing Hardy to leave WWE in kayfabe.
2. Randy Orton vs. Triple H: 2008–2009
The rivalry between Randy Orton and Triple H during the PG Era was a sadistic and deeply personal feud that integrated family drama, high stakes, and intense matches. The “Bald Randy Orton” persona as “The Viper” collided with Triple H’s role as a determined champion and defender of the now McMahon-Levesque family, making for one of the era’s most emotionally charged rivalries. The feud was pivotal for Orton as audiences saw his transformation from “The Legend Killer” into the unhinged “Viper,” which added depth to his persona. At the same time, Triple H balanced his roles as a family man and a fierce competitor. From Triple H trespassing into Orton’s house and The Viper’s RKO on Stephanie McMahon while a handcuffed Triple H mercilessly watched Orton plant a kiss on her, the personal storytelling of the feud showed how Orton’s calculated attacks on the McMahon family made it feel true to the dramatics shown, with Triple H fighting for more than just championships.
Key Matches and Moments:
• 2008 Judgment Day
This feud gained traction when Triple H, the WWE Champion, faced Orton in a brutal encounter that set the tone for their ongoing animosity.
• 2008 One Night Stand: Last Man Standing Match
A physically punishing battle that showcased both men’s ruthless aggression. Triple H retained his title, proving he could match Orton’s viciousness.
• 2009 WrestleMania 25: WWE Championship Match
After weeks of Orton tormenting the McMahon family—including a shocking attack on Stephanie McMahon—Triple H sought revenge at WrestleMania. Though criticized for its slower pace, this match was an intense culmination of their deeply personal feud.
• 2009 Backlash: Six-Man Tag Match
In a high-stakes match, Orton teamed with Legacy (Cody Rhodes and Ted DiBiase) against Triple H, Batista, and Shane McMahon. Orton pinned Triple H to win the WWE Championship, reigniting their animosity.
• 2009 Night of Champions
The rivalry evolved into a Triple Threat match involving John Cena. Though Triple H and Orton’s issues remained central, adding Cena added another layer of tension.
1. Randy Orton vs. John Cena: 2009
As Randy Orton and John Cena rose from the developmental ranks of OVW to becoming cornerstones of the Ruthless Aggression Era, their rivalry quickly became one of the defining feuds of the PG Era. The two superstars, arguably WWE’s most prominent names, represented polar opposite characters: Cena as the heroic “Hustle, Loyalty, Respect” workhorse and Orton as the cunning and sadistic “Viper,” known for his devious heel tactics. Their clashes weren’t just about championship gold but about asserting dominance and cementing their legacies. The stark contrast between Cena’s unwavering heroism and Orton’s ruthless nature created a dynamic, multi-layered storyline that resonated with fans and elevated both men to legendary status.
Key Matches and Moments:
• 2009 Breaking Point: I Quit Match for the WWE Championship
It was a brutal encounter that highlighted Orton’s sadistic tendencies and Cena’s resilience. Cena’s refusal to give up led to a dramatic victory, showcasing his “never give up” mantra.
• 2009 Night of Champions: Triple Threat Match featuring Triple H
This bout saw Orton retain the WWE Championship against both Cena and Triple H in a thrilling and hard-fought contest, cementing his position as a dominant champion.
• 2009 SummerSlam: WWE Championship Match
It was a controversial match filled with multiple restarts and interferences. Orton ultimately retained his title in a chaotic and unpredictable battle.
• 2009 Bragging Rights: 60-Minute Iron Man Match for the WWE Championship
The culmination of John Cena and Randy Orton’s fierce rivalry came at Bragging Rights 2009 in a grueling 60-minute Iron Man Match for the WWE Championship. This contest tested not only their physical endurance but also their mental fortitude as both superstars battled for supremacy over the course of an hour. Cena won the bout 6–5. reclaiming the WWE Championship with the stipulation had Cena lost, he would have had to leave the Raw brand.
